Focusing on Service for Our Local Communties Locally owned and operated in the Indianapolis area, we're passionate about serving the local communtiy in which we live, both through mattress sales and through community involvement. We're Hoosiers through and through. Make no mistake, Comfort Option does not have endless marketing dollars and high profile investors. We'll probably never be as big as some of the other "Bed In A Box" websites, but that's just fine with us. We'll make an awesome mattress for our awesome neighbors. What we have is a high level of experience (over 60 years in the bedding industry), a huge focus on quality, and passion and commitment for contribution to the community that we live and where we work. We're locally owned, locally made, and locally shipped. Don't see you area within our reach? Contact Us and let us know where you are. We'll see what we can do!