Comfort Option Focuses Local Mattress Sales Through Indiana Originals


GREENFIELD, IN - Comfort Option is a local, family owned mattress manufacturer that has been in the foam industry for over 65 years. During that time, they have developed a high level of expertise in the area of sleep science and comfort, and have now launched a full-blown mattress program that's targeted strictly to the people in the local Indianapolis area. With an entirely local business model, Comfort Option is able provide the highest quality of mattresses to Indianapolis, as well as a level of service and engagement with customers that larger retailers cannot provide.

"Our owners and leadership team all grew up in the Indy area. This community has done a lot for us, so we hope Comfort Option can be a brand that can truly serve the local community with great mattresses, of course, but also with a different level of service," comments Nathan Elliott, Chief Marketing Officer for Comfort Option. "That’s what makes our partnership with Indiana Originals such a home run. Since we make all our mattresses locally, and ship them exclusively to the Indianapolis area, Mel and her team can really help us connect with members of the community – providing customers with a good night’s sleep, contributing in service opportunities, and providing jobs.”

From customized mattress designs based on individual customer needs, to personal white glove delivery straight from the Comfort Option warehouse to customer's homes, to a recycling program for old and unwanted mattresses, Comfort Option seeks to serve the local Indianapolis community with truly sustainable comfort in a way that no other mattress provider can.

Check out the profile on Indiana Originals at

Nathan Elliott