Your comfort matters, and we work hard for it.
With the highest quality products and an entirely local business model, we believe the process is as important as the results. From design to manufacturing to our white glove delivery at your home, we seek to serve you with truly sustainable comfort.

Click below to read more about what makes us proudly different.
I LOVE THE PILLOW. IT KEEPS MY HEAD AND NECK COOL ALL NIGHT
Scarlett
Indianapolis, IN
Best pillow ever! My wife used to give me a hard time because I was never happy with our pillows, but now, with the SoftFlo pillow, I couldn't be happier. It's the perfect amount of support and is consistent every single night. So comfortable. I love...
Landon
Indianapolis, IN
Comfortable, nice cover. Doesn't get really hot like other memory foam pillows I've used, but it's still warmer than your normal pillow. It can be a little too much when the weather is warm, but I'm excited to try it in the winter. This pillow is...
Frank
Indianapolis, IN
The Comfort Option Blog
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