Your comfort matters, and we work hard for it.
With the highest quality products and an entirely local business model, we believe the process is as important as the results. From design to manufacturing to our white glove delivery at your home, we seek to serve you with truly sustainable comfort.

Click below to read more about what makes us proudly different.
This pillow is fantastic. It's so hard to find a pillow that is really soft, but doesn't just flatten out to nothing! The Kulkote on it is so unique! My wife stole it from me the other night, so now I need a new one.
Fishers, IN
I love this pillow! I have tried so many other brands and they hurt my neck. This pillow also keeps me cool at night so I sleep much better.
Tammy Lynn
Fishers, IN
I originally had the SoftFlo, and it was too big for me. It was soft and didn't get hot at night, but it was just too thick. The SoftFlo Slim fixes that problem! So glad you guys added this option! I love it!
Fishers, IN
The Comfort Option Blog
Celebrating the Fourth of July at the Geist Blast on the Bridge
We recently celebrated the Fourth of July as a part of the Geist Blast on the Bridge event. We brought our mobile mattress showroom to allow attendees to try our customizable foam mattresses firsthand and had putt-putt for prizes, including pillow and mattress giveaways. What a great and patriotic night!
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